Good and Evil was created by Micheal and Debi Pearl, the founders of No Greater Joy. When their daughter, Rebekah, was a missionary in Papua New Guinea, she struggled to communicate the gospel to a tribal people whose language she was still in the process of learning. Through that experience, God gave them a vision of producing the Bible story from Genesis to Revelation in a self-propagating format that stands on its own or can be used by anyone.

Michael Pearl has spent thousands of hours preaching and ministering in prisons, winning hundreds of men to the Lord. He began to hand out copies of Good and Evil at the local prison, and found that the inmates loved it. One of the prisoners was later transferred to another facility, and began sharing the gospel there, winning many (including the warden) to Christ. When Michael and Debi heard about how God was moving at this facility, they loaded up some cases of the books in their car and delivered them to this minister behind bars.